Bernie Sanders: The Politician

By: Michael Flores

Presidential candidate, Bernie Sanders, uses his website to give his viewpoints on certain problems in order to get people to vote for him. His website,, gives plenty of visual and verbal influence in order to get people on his side. His use of ethos and pathos in his “Meet Bernie” page and the use of logos in the “issues” page helps him to persuade his audience in his favor.

Sanders starts his use of pathos by having a large picture of himself smiling on his home page. On the left sided there will be the words “Meet Bernie” which leads to his personal page. There is another large picture of Sanders and under that there is a brief description on who he is. It mentions him being elected to the U.S. senate after 16 years as “Vermont’s sole congressman in the House of Representatives.” I believe that Sanders mentions that first so that he can show the people that he is no stranger to being in a high executive chair. He also mentions that he is serving his second term after being re-elected with 71 percent of the votes. This makes his audience believe that he did something right in order to win that many votes. Sanders then goes on to talk about his personal life and how he is not afraid to be a leader for he has been put in the position before. He has a timeline of his life as well as a video explaining the type of man Sanders is. Sanders is portraying himself as a man that is educated when it comes to working in congress.

Sanders does not only rely on emotions and values, he also uses reasons and facts to interest his audience in order for them to understand what he is running for. On his “issues” page he has many topics that he discusses, ranging from Income and Wealth Inequality to War and peace. Using the page that talks about his views on war and peace, the first thing that grabs attention is the large picture of him standing at a podium with the American flag waving behind him on a screen. This is the only picture on the entire page. This gives the effect that the topic is something that he takes very seriously. Sanders does have statistics and facts when he discusses what he will change if he is elected president. For example he talks about combating terrorism by joining up with our allies in order to stop terrorist funding. He also talks about the budget they should give to the military. These facts will make the audience realize that the terrorism needs to be stopped by joining with our allies and controlling the budgets.

Bernie sanders intended audience is the middle class of America, as well as the young citizens who will be attending college. Sanders uses popular social media sites such as Twitter, Facebook, Youtube, etc… in order to get his views spread throughout the states. His main audience is the young groups in American and he persuades them by talking about making tutition for college free and debt free. This will grab the attention of those who are going to college as well as those in college because they will be the most interested in saving money for their futures. Sanders does not have pictures to go with his topics but he did this on purpose because it proves to his audience that he is a serious a committed man to make these beliefs come true. It allows the audience to believe in him more and trust him that he will be a good leader.

Bernie Sanders has a very interesting way that he set up his site. However i believe that the argument on the site to vote for Sanders, is extremely effective to the audience because of his constant mentioning of his leadership skills and his devotion to his work.


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